Direction
We clarify the audience, business context, personality and priorities the identity needs to support.
Branding
A brand people can recognise and your team can use.
We turn what makes your business distinct into a clear identity—from the strategic direction to the everyday materials.
A project can start with a focused identity refresh or cover a complete brand system. The scope is agreed before design begins.
What is included
The parts needed to make the brand coherent.
Visual identity
Logo, colour, type, graphic language and image direction designed to work together.
Core applications
The highest-value materials first—from stationery and presentations to social and digital templates.
Brand guidelines
A concise, usable reference that shows your team and partners how to apply the system.
Step by step
A clear process with decisions at the right moments.
Understand
We review the current brand, competitors, audience and the business change behind the project.
Set the direction
We agree on the strategic and visual territory before developing the identity in detail.
Design the system
We create the core elements and test them in real applications, not only on a moodboard.
Refine and hand over
We prepare final files, templates and guidance so the brand stays consistent after launch.
Typical deliverables
- Brand direction
- Logo suite
- Colour and typography system
- Graphic and image direction
- Priority applications
- Brand guidelines and source files
Selected work
What we delivered
BRO
We built the brand around a bold wordmark, a simple triangle marker and Deribas as the mascot. The system carries through the bags, tags and packaging, with bright colours and practical details that fit the product.
Read the case study →Lolita
We asked Lolita to write her name by hand, then built the identity around the version that felt most like her. The double L became a scissors emblem, with warm colours and precise black details carrying through the rest of the brand.
Read the case study →ImmoLosch
A brand identity for a family real estate company in Luxembourg, built around a recognisable home monogram and applied across signage, stationery and property details.
Read the case study →Before we start
Practical questions
Do we need to replace the whole identity?
Not necessarily. We review the existing identity and its applications before deciding whether a focused refresh or a broader system is appropriate.
Can you apply the identity to our website and packaging?
Yes, these can form part of the agreed scope. We prioritise the applications the business actually uses and test the identity in those contexts.
How is the scope and price agreed?
We start with the business need, existing materials and technical constraints. The plan sets out the deliverables, priorities, timing and cost before you decide to proceed. Changes to that scope should be discussed before additional work begins.
How long does a project take?
Timing depends on the agreed scope, content readiness, integrations and feedback. We set a schedule for the actual project rather than promising the same delivery time for every business.
What happens after handover?
The agreed files, access and documentation are included in the handover. Hosting, maintenance, updates and further support should be defined in the project plan, so ownership and ongoing responsibilities are clear.
Need a new identity—or clarity on what to keep?
Tell us about your brand